Our story

Twenty years in the chair.

A modern barbershop rooted in classical craft. Salem-based, family-feeling, never rushed.

Alexander Reyes, founder of Alex Cuts
Founder

Alexander Reyes

Originally from the Dominican Republic, Alexander has called Salem home for nearly a decade. His specialty is the scissor cut — the kind of meticulous, fully-tailored work that takes years of repetition to perfect. He built Alex Cuts to be the kind of place he’d want to sit in himself: bright, warm, and unhurried.

Outside the shop, he’s a traveler and a student of culture — both of which show up in the way he listens to clients and shapes a cut around the person, not a trend.

Mission

Quality service, quality tools, quality people — in an environment that earns your loyalty, sit after sit.

Vision

Recognized for performance, hospitality, and innovation — growing through nothing but client satisfaction.

Values

Service · Quality · Responsibility · Respect · Teamwork · Passion.

The shop

A room built for the ritual.

Bright, modern, and welcoming — three chairs running in sync, ring lights for the camera, and a steady rhythm. Every detail is there to slow you down a little, because a great haircut is as much about the half-hour as the result.

Shop interior
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